Every year, millions of people make New Year’s resolutions… that they fail to keep for more than a month or two.
Every year, people around the world spend BILLIONS of dollars on books, tapes, and products to help them lose weight, quit smoking, be confident, be more organized, have a great relationship…
And then they don’t actually read past the first chapter or two.
Every year, hundreds of thousands of people go to see self-help gurus who yell at them to “get outside their comfort zone” or “take massive action” to achieve their goals…
And then they come back the following year, to listen to the same speeches all over again — because the “motivation” wore off.
Overwhelmingly, the evidence seems to be telling us that people just don’t change.